get to know me
Welcome! I’m Erika Wuelfrath, a social media leader living in the beautiful Pacific Northwest (more specifically Portland, OR). I’ve always been drawn to the mystical world of social media and have passion for the strategic, creative, and operational sides of the work. I move at the speed of social and always crave a good challenge. I feel the magic of my skills is best experienced through collaboration, creative problem-solving, and out-of-the-box thinking.
With over a decade of experience in social media and client relations, I'm always eager to make meaningful connections, tackle new algorithms, and jam alongside my team to create scroll-stopping work that leaves a lasting impact.
Outside of the 9-5, you can find me obsessing over my two dogs, Larry and Harold, curating the perfect Spotify playlist, or exploring the outdoors. I also pursue photography part-time, which has been an incredible creative outlet, alongside hosting a community meet-up group called Outer Circle in an effort to meet new people, build deeper connections with my friends and facilitate more joy IRL.
Life Defining Moment: I traded warm beaches, Publix subs, and 99.9% humidity for an overwhelming coffee subculture, 8 months of rain, and stunning evergreen trees. I moved from Florida to Oregon in 2016. (I love it here)
Life Defining Moment: I was a live-in au pair for over a year in Australia. I lived and worked in Melbourne, Tasmania, and Perth. (I think about moving back daily)
Life Defining Moment: Discovering I actually love Mezcal. (Went to Mexico once, had the real deal, never looked back)
Hi!
Passion Points
Fostering enthusiasm for social media is an essential part of who I am. In any role, I aim to be deeply collaborative with peers, clients, and fellow social experts to create best-in-class, award-winning work.
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Bringing people together in digital spaces is my passion.
Brand communities drive engagement, foster trust and build a loyal fan base. Communities are incubators of inspiration because they encourage members to share their own stories, which fuels connections and inspires others to action.
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Creating efficiency in social media processes, tools and teams means you get to make cooler shit. Well-oiled social means more freedom, flexibility and fun.
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Using data and trends to identify, ideate and execute peak content opportunities, whether it's developing a new content framework or pillar or jumping on a rising social trend.