hi, i’m erika
Culture-obsessed social media expert at The Martin Agency.
The AXE Can
What started as a meme redesign from TikTok’s favorite branding queen, Emily Zugay, turned into the most aggressively average AXE can ever made.
Don’t Sleep on saquon
When John Mara’s New York Giants played Saquon’s new team, the Philadelphia Eagles, Unisom partnered with Saquon to create a video to help John Mara get some sleep.
Social’s First #DIY Competition
By showing up authentically and entertainingly in the space DIYers are turning to more than anywhere else, BEHR had staked its claim as a leader in DIY.
Social’s Most Loved Paint Brand
BEHR's social content strategy was color-first, fueled by eye-catching, vibrant paint colors through unexpected creative executions that stopped people in their scrolls.
The Birth of @NikeYoga
Launching Nike’s first community-first flagship social channel to demystify yoga and foster community.